• Grand openings
• Fashion shows
• Film screenings
• Galas
• Sporting events
• Concerts
• Public lectures
• Charity events
• Auctions
• Other public celebrations

When writing, use exciting language that “sells” your special event to the public. Give them a reason to show up! How much does it cost? When is it? Who’s going to be there?

Follow the advice in the “General Press Release” section (above) when filling out this template. Also, pay close attention to our “9 Guidelines for Writing an Excellent Press Release” (below).

[Click on the image to download]

3. Unveiling or Launch Date Press Release Template

This press release template is for launching or unveiling a new product, service, technology, etc. The goal is to attract new customers. Use this template to announce:

• New products
• New professional services
• Game-changing technologies
• Social or political campaigns
• New business launches
• New website launches
• Shipping dates for new products and how to buy them

Make sure you write your “Launch Date Press Release” in a way that it appeals to the widest audience possible. Also, give the media and your key audiences information about (1) the size of the audience, (2) why they’ll be interested, (3) how much the product/service costs, and (4) how people can buy it.

Don’t forget to follow the general advice for filling out the template included in the “General Press Release” section (above). And before writing, scan through the “9 Guidelines for Writing an Excellent Press Release” (below).

[Click on the image to download]

4. Company Developments Press Release Template

Companies are continually developing and growing, and so are their employees. The “Company Developments Press Release” is for important developments and changes that happen within your organization. You might use this template when your company:

• Hires a legendary computer programmer
• Gets a new CEO
• Merges with a prestigious brand
• Lands a lucrative new contract
• Finalizes a legal settlement
• Achieves a sales/income milestone
• Achieves a corporate goal
• Plans to construct a new facility
• Recognizes the achievements of a team member or department

Don’t forget to follow the general advice for filling out the template included in the “General Press Release” section (above). And before writing, scan through the “9 Guidelines for Writing an Excellent Press Release” (below).